We’re a small design studio. We keep the list of things we make short, and each one gets the same attention as if it were the only one.
What’s on that list are things you write in by hand, day after day. Right now that’s a digital planner for iPad, in a range of color themes, with stickers, note templates, and covers cut to match each one. New themes arrive through the year. Journals are next.
What holds it together
Not the file format, and not a category. It’s that every one of these is something you open most days for a year, which is a much higher bar than something you look at once.
That’s the thread, and it’s also the filter. If we can’t make a thing better by being restrained about it, we don’t make it.
It isn’t pretending to be paper
Most digital planners are designed to look like a paper planner that happens to be on a screen — ring binding, faux leather, tabs shaded to look like tabs you could take hold of. It’s a comfortable idea and it wastes the screen.
Ours is built like something that was always going to live on one.
There’s a dashboard where a title page would be, with every section a tap away. A
navigation bar runs across the top of every single page — the months, your own
sections, the calendar — and it highlights where you currently are. Under each heading
sits a breadcrumb trail, the same Home / 2026 / February you’d find on a website,
each part of it tappable. Rows have a chevron on the right, because that is what a
chevron means.
So if you’ve used a website, you already know how to get around it. Nothing asks you to learn a paper metaphor first, and nothing is drawn to imitate an object.
You still write on it by hand, in your own handwriting, which is the part paper got right. Paper-like to write on, web-like to move around in — that’s the whole design brief, and it’s the thing that most separates this from what else is on the shelf.
What minimal means here
Minimal gets used to mean empty, which isn’t what we’re after. A page with nothing on it is as unhelpful as a page with too much.
What we mean is that nothing is on the page unless it’s doing work. Type sized to be read rather than admired. Space left around things on purpose. No ornament, no texture pretending to be paper stock, nothing decorative competing with your own handwriting for attention.
The test we use is unglamorous: is this still pleasant to open in week thirty? A lot of design decisions look good in a preview and get tiring by March.
About the colors
Not one palette, and not all quiet. The range runs from clean primaries on soft white, through charcoal with one teal turned up, through warm earth tones — clay, ochre, plum — and soft dusty mauves and pinks, out to a few that are genuinely bright: a saturated aqua, a magenta, a deep violet.
That last part surprises people who assume a studio like ours only does beige. The reason is simple. You’re going to look at this most days for a year, and how much colour is right for that is a personal question we’d rather not answer on your behalf. Every theme also comes in a dark mode, for the same reason.
What doesn’t change is everything else. Every theme is the same planner — same dashboard, same navigation, same layouts, same restraint about ornament. Only the palette moves. One thing made carefully, and you decide how loud it is.
What we don’t do
Worth being clear, since it explains the shape of the shop.
No page that works harder than you do. No ornament for its own sake. No adding a product line because it’s easy to list rather than because we have something to say about it. And no yearly edition that quietly undoes what people already liked about the last one — the structure stays, the colors change.
Growing slowly is the point, not a limitation we’re apologizing for.
Why there are guides on this site
Because a digital planner is a PDF, and a PDF has a genuinely confusing first ten minutes. Files that seem to vanish. Tabs that don’t respond because the file is open in the wrong kind of app. None of that is difficult once someone explains it, and almost nobody does.
So we wrote it down properly, for anyone who needs it — including people who bought their planner somewhere else. It costs us nothing and it’s the most useful thing we can put on a website that doesn’t sell anything.
What we’ll tell you plainly
Our planner works in GoodNotes, Noteshelf, and Noteful. It does not work properly in Notability, which rebuilds the PDF on import and breaks the navigation — so we say so rather than let you find out after paying. It’s built for a tablet, it isn’t made for printing, and the calendar integration is an iPad feature.
Everything is designed and tested in-house on real devices, in the apps we list. If something isn’t sitting right on yours, message us — we’d much rather hear about it early.
Where to find us
Our shop is on Etsy, which is where every purchase and download happens. This site is the reference material.